“Even after 44 years, coming into work every day at the companies I founded still excites me. The energy and passion I see in
our team is my proudest legacy. We started as a plastic trading company and today we have built a strong diversified
business within the steel sector that has played an integral role in the industrialization and modernization of the Pakistan.
Today as we look to expand our geographic reach across the region, we are embarking on a new chapter in our history
where we aim to become a global business.
As we look to the future it is amazing how the lessons of business don’t change from the past. Our core values as a business
and for me personally remain the same:
Integrity / Service above self / Leadership / Persistence / Discipline
I have led my life and my business with these core values at the forefront and they have always served me well.”
“The origins and ascent of Dubai Steel is an outcome of persistent hard work of many years. It has become an industry benchmark for value creation for its customers. Over the years this one company has discovered different avenues of effective steel utilization in Pakistan. By unification of latest technology & skilled labour, Dubai Steel has an extensive technological overhaul, several improvement projects, cost control measures, optimizing a strong customer-centric approach to meet global specifications. Dubai Steel is proud of its performance culture. We are committed and aim to the pursuit of challenging targets, and to safety, environmental protection, continuous improvement, openness and social responsibility in every aspect of our business in the country.”
“Dubai Steel is positioned to play a crucial role in building the sustainable cities of the future. Our steel makes up the
backbone of new buildings, large public infrastructure projects, and other flagship initiatives. We are thus committed to
responsible operations and upstanding conduct across our operations. The fabrication department ensures the best quality
output. Our customers are satisfied with our quality standards and our competitive rates in the market.
We endeavour to be universally recognised as a leading and a constantly growing force in the steel industry of the region, to
be admired for our business culture, for building value for our shareholders and customers, and to bring inspiration to the
people of Pakistan.”
“Our pride is to supply best quality product and make Pakistan a best place to live.”
NEWS SECTION
