VISION & MISSION

Vision

We aspire to become a global leader in the steel industry and to consistently create value for all our customers & stakeholders.

1. Our objective is to become a global leader in steel distribution & processing.
2. Our aim is to consistently deliver quality products, at competitive prices & on time.
3. We will strive to implement the best technologies to improve productivity and streamline our supply chain in order to deliver value to our customers.
4. We will aim to achieve the highest return for our stakeholders without compromising on corporate conduct, respect for the environment & caring for the communities we work with.
5. We will achieve all our goals keeping focus on our employees.
6. We will create an environment, which fosters teamwork, nurtures talent & enhances leadership qualities.
7. Passion to succeed & pride in what we do will be our guiding spirit.

Mission

To be a global leader in the steel distribution & processing industry and become a million ton enterprise by 2020. We will achieve this by:

1. Building a regional presence for our steel distribution business around the globe.
2. Increasing our value added downstream processing activities across our product portfolio servicing a variety of industrial segments.
3. Scaling our International Trade Division, which will leverage our unique skill sets in sourcing, logistics, and finance to deliver value to our clients.